Let’s take a look at some of the ways businesses can benefit by being a business partner with charity and nonprofit organizations which support AIDS & HIV.
If you’re looking to stand out in the eyes or your customers as a leader in your local community; partnering with a charity or cause can be the simplest way to enhance your reputation. Continue reading and the DISCOVER the BENEFITS!
In addition to improving the understanding of social or environmental issues, achieving greater credibility remains to be a leading reason to be a business partner with charity organizations and nonprofits.
Additionally, something to note: When you partner with a cause, the donation doesn’t have to be money, it can be anything relevant to both parties at hand. The key is to pick up the phone or send an email to the charity or cause you are interested in, to see what is needed, so you can figure out a way that you can both benefit.
To best explain, we’ve put together 5 top reasons why businesses partner with charities so that you can discover if a partnership could benefit you and your business.
It Shows that You Stand for Something:
In the fast-paced ‘disposable commodities’ society we live in, brands need to do more than just ‘generate sales’. The truth is that modern customers want to see that the companies they are buying from, ‘stand for something.’ Remember, in all actuality; your audience is not buying your product ‘just to have it,’ they are buying it because it makes them feel a certain way.
Becoming a business partner with charity organizations is a fantastic way to enhance your brand’s reputation and credibility, because your customers feel that when they make a purchase within the parameters of your charitable partnership, that they are participating as well.
YOU Will Set a NEW Bar for Your Industry:
Nothing says ‘We are Leaders’ more than a business which establishes new ways of giving. According to Ad Week, “Millennials consider themselves civic-minded and active participants in today’s world, and that it’s up to them to assume the responsibility of making a lasting, positive impact on the future.
“ If you consider your business standards to be above your competition’s, then we encourage you to follow the global leaders (such as Coca Cola, MTV, etc..) and bring ‘Giving & Collaboration’ home to your local community.
Millennial’s Will Pay Attention to You:
In a study done by “Cone Millennial Cause,” they found that just over 80% of survey respondents volunteer anywhere between weekly, monthly or once or twice a year. As mentioned above, Millennials possess an immense desire to positively impact change, and when you partner with a charity or cause they believe in, they feel that they are doing their part and making a difference when they make their purchases through you.
Position Yourself a Standout Local Brand:
When businesses and non-profits, align their interests by pooling their various resources to achieve common goals, everyone benefits! In the example above, local restaurants donate a portion of their profits (on a specified day) to a local HIV/AIDS charity that they chose to sponsor or partner with.
Dining Out For Life International states,
In 2014-2015, Our participating HIV/AIDS Service Organizations provided care coordination or case management to more than 50,000 people living with HIV/AIDS, more than 100,000 HIV testing and counseling sessions, provided more than 2,000,000 nutritious meals to people living with HIV/AIDS and their families, and helped more than 10,000 people living with HIV/AIDS find and maintain safe, stable housing.
The Monetary Benefits of a Partnership:
Although we encourage that the primary motivation to partner with a charity should be base on altruism, there are tax benefits that we wanted to share. Per Charity Navigator –
If the gifts are deductible, the actual cost of the donation is reduced by your tax savings. How much of a return you receive is dependent on the tax bracket of your business. They continue, The range of the deduction is somewhere between 15% and 35% of the actual cost.
Examples of How We Collaborate with Partners
EXAMPLE 1) Some of our partners offer one-of-a-kind gifts via donations of products and services that they offer (Examples): A local attorney offers legal counsel to our clients. A magician has donated his magic skills to one of our fundraising events, as did a photographer her artistic eye. Local grocery stores donate food and drug store donate hygiene items for our homeless clients.
EXAMPLE 2) A collection of partners help out by donating to our annual charity benefit, give to underwrite a portion of one of our vital support services or donate to one of our other events such as ‘Dining Out For Life’ or ‘Celebrity Bowling’.
EXAMPLE 3) A few of our partners with large staff, encourage employees to get involved. One partner of ours turned their annual staff Christmas party into a fundraiser for FAP, raising $10,000. Another company’s employees donate backpacks and school supplies every August to our clients’ children, who are prepping to going back to school.
EXAMPLE 4) There have even times when our partners have convinced their vendors and industry colleagues to join them in sponsoring a team at our annual Celebrity Bowling Tournament or help us cook a sit-down meal for 250+ of our clients at Christmas time or help FAP find great silent auction prizes.
Now that you know what to do, to stand out in the eyes or your customers as a leader in your local community, we encourage you to reach out to a local charity or cause in your area. If you live in the San Bernardino area and would like explore the possibilities of joining our mission, and become a business partner with charity organizations such as ours, then click the button below and fill in your details. Shortly after, you will receive an email from us, so we can set up a time to chat and develop our new connection.